Designing Positive Employee Experiences Attracts Talent and Prevents Talent Loss
By adopting a design thinking approach that places "people" at its core, we generate creative and sustainable outcomes specific to individual organizations.
The impact of employee experience on profitability is significant.
Factors such as crises, disruptive technologies, increased pace of globalization, and the dominance of the Millennial and Gen Z workforce making up over 50% of the workplace have been accentuated by the recent pandemic. Amidst these changes, businesses are pushed to not just address basic employee satisfaction, but also cater to their deeper needs and motivation. A multitude of global studies corroborate that a company's performance is directly tied to employee engagement and satisfaction. In fact, these studies suggest that the employee experience influences profitability as much as customer experience. The topic of employee experience isn't new, but there's a noticeable shift from collective to individual experiences.
Positive employee experiences go beyond mere "compensation or fringe benefits".
Just as a cheaper price isn't the sole and enduring reason for customers to prefer a product or service, a good salary or benefits isn't the only reason employees opt for a company. Relying solely on these factors can at best provide temporary satisfaction. Every employee might perceive a positive experience differently, be it a healthy, secure, peaceful, development-centric, free, creativity-nurturing, or communication-driven organizational culture.
Talent Management is Morphing into Employee Experience.
Every phase of an employee's lifecycle and every interaction we have with them form a part of the employee experience. It encompasses a vast area: the enhancement of an employee's physical, cultural, and technological conditions, and all efforts related to their perception. Their interactions with end-to-end HR processes (from pre-recruitment to exit) are among the most crucial components.
Truly understanding what your employees need can only be achieved through a "human-centered" approach.
The design thinking methodology, which has been used in product and service design for years, proves to be an effective method for designing the employee experience because of its people-centric nature. This approach involves stages such as persona creation, empathy building, accurately defining the problem, avoiding irrelevant matters, prioritizing valuable ones, identifying root causes, testing potential solutions, and implementing what truly works.
At Orginsight, we recognize the potential of this approach as we aim for creative and sustainable results tailored to specific organizations. Our goal is to help organizations discover and create conditions where employees can truly manifest their potential. In doing so, a positive employee experience can be cultivated, attracting new talents and preventing potential talent losses.